CairnGorm Mountain Limited is committed to social justice and ecological sustainability and will endeavour to engender this commitment in our staff, visitors, stakeholders and our wider community, through the experiences we offer and our working practices. At CairnGorm, management of everything we do must be sustainable, and we must pass on to future generations the ability to do the same.
CairnGorm Mountain, already firmly established as an icon visitor attraction within the Cairngorms National Park, marked 2006 UN International Mountain Day to launch its own vision of how further diversification into the educational field could lead to enhancing its reputation and sustainability. By becoming the National Centre for the Mountain Environment (NCME), via a re-design and refurbishment and the creation of some additional interpretive elements, CairnGorm could become a socially inclusive and totally accessible educational visitor attraction unrivalled in a mountain environment anywhere in the world.
The Vision for CairnGorm has been developed by company staff, in association with Dave Key of Kingussie-based Footprint Consulting Ltd., and looks towards securing a more sustainable future for Scotland's leading mountain visitor attraction that is less climatically sensitive. However, as Bob Kinnaird, CairnGorm Mountain Chief Executive stressed at the launch of the vision in December 2006, it is still at the concept stage with much consultation to be undertaken before it can become reality.
Though recent scientific modelling (by R Essary in April 2006) predicts some snow cover on the Cairn Gorm snowfields, it is clearly becoming increasingly difficult to predict annually if there will be sufficient snow cover to provide quality snow-sports. Spreading the risk of setting-up for snow-sports provision by diversification into a new core product to reduce financial risk is clearly a priority for the vision.